03 — The Story

From insecure
Cleveland girl
to CEO.

Before the views, the business, and the stage, there was a girl trying to believe she was capable of more.

Read the Story Creator. CEO. Competitor.

Michigan State University

The Health Co. & Miss Florida USA

→

"I'm proof the story you tell yourself determines the life you live."

— Alaias Fittz · Founder & CEO, The Health Co.

Chapter One

Cleveland,
Ohio

The Early Years.

Growing up in Cleveland wasn't easy. Overweight, deeply insecure, navigating a home shaped by addiction and loss. Alaias had every reason to shrink. She didn't.

One of few Black girls in a predominantly white school

Identity, belonging, and self-worth were daily struggles.

Over 200 lbs as a teenager

Body image challenges and a persistent sense of not fitting in.

Family shaped by substance abuse

Parents met in recovery. Lost two uncles to overdose. Brother followed the same path during adolescence.

Channeled the chaos into discipline

The foundation was forming, even when it didn't feel like it.

Chapter Two

High
School

The Transformation.

This is where everything changed. Not just the weight. The identity. Alaias rebuilt who she was and what she believed was possible.

Lost 75+ pounds

A physical and identity-level shift that became the foundation of her entire mission.

Found fitness as a vehicle for confidence, not just weight loss

This distinction became the core philosophy of The Health Co.

4.2 GPA, graduated with high honors

Division I Track & Field scholarship to Michigan State University

Multiple DECA Program awards

Her first real introduction to marketing and business strategy.

75+

Pounds Lost

4.2

GPA, High Honors

Track & Field Scholarship

Chapter Three

Michigan
State

Michigan State University.

College proved Alaias could do everything at once: compete at the D1 level, intern at world-class companies, and begin building what would become The Health Co.

D1 Track & Field athlete, Michigan State University

Double major: Accounting + Marketing

Broad College of Business.

5 internships across four disciplines

Accounting & Finance: Plante Moran, EY, KPMG Marketing: EA Sports Ad Sales: Disney

Junior year: founded The Health Co., launched YouTube, began training clients

All simultaneously.

Chapter Four

EA Sports
Orlando

EA Sports: Corporate Career.

Alaias joined EA Sports full-time after graduating and, within her first year, built something the company never had before.

Created "Field the Future," EA's first brand marketing program of its kind

Partners: Nike, Microsoft, NFL 1,000+ youth impacted annually $25K in STEM scholarships awarded each year Still active 4+ years later

Supported launches across EA Sports' biggest franchises

Madden NFL 22, 23, 24, 25, and 26 EA SPORTS College Football 25 & 26 EA SPORTS PGA TOUR relaunch

Worked alongside EA's CFO and CMO

Enterprise level executive exposure from day one while helping support some of the company's largest global franchises.

Helping bring iconic sports franchises to millions of players worldwide

Contributed to Ultimate Team businesses — worked on Madden Ultimate Team and College Football Ultimate Team, two of EA Sports' most commercially significant live-service revenue generating ecosystems.

1,000+

Youth Impacted Annually

$25K

Scholarships Per Year

Years Running

Chapter Five

Building
in Parallel

Two full-time jobs.

For four years, Alaias balanced a demanding career at EA Sports while building The Health Co. Built during early mornings, late nights, weekends, and every spare hour in between.

Grew YouTube to 27M+ views and 100K+ subscribers

What started as one woman's health journey grew into a media platform reaching millions of women through experiments, storytelling, and evidence based wellness content.

Founded Fit Media

A boutique consulting practice helping executives and founders build influential personal brands.

Retained as personal brand strategist for Kat Cole, CEO of AG1

Supporting one of the most respected leaders in the global health and wellness industry.

Scaled The Health Co. from a solo operation to a team of six

Building a full creative, production, strategy, and analytics function from scratch.

"I spent years trying to change my body. What actually changed my life was changing what I believed was possible."

August 2025 — left EA Sports to pursue The Health Co. full-time.

Chapter Six

August
2025

The Leap.

Every chapter before this was preparation. This was the moment she stopped building someone else's vision and fully committed to building her own.

Full-time CEO of The Health Co.

27M+ YouTube views. Team of 6. Three business pillars.

Competing as Miss Lake Nona in Miss Florida USA 2026

July 10–12, Orlando.

Mission: reach 100 million women

Changing how they think about themselves and what's possible.

Chapter Seven

Today

The Health Co. &
Miss Florida USA.

What started as a personal transformation has grown into a platform dedicated to helping women build confidence, health, and a life they're proud of.

One of the most-watched women's health channels on YouTube

27M+ views · 100K+ subscribers.

CEO & Founder, The Health Co.

Parent company spanning content, consulting, and brand partnerships.

Alaias.Fit — Owned content platform Fit Media — Executive brand consulting Brand Partnerships (UGC, Sponsored Collaborations, Speaking Engagements)

Strategic advisor and content partner to Fortune 500 and high-growth executives.

Brand ambassador, OrangeTheory Fitness

UGC and integrated campaigns across owned channels.

Crowned Miss Lake Nona · Miss Florida USA 2026

July 10–12, Orlando.

27M+

YouTube Views

100K+

Subscribers

100M

Women to Impact

Who Is Alaias Fittz?

Creator.
CEO. Competitor.

Alaias Fittz is the founder and CEO of The Health Co., a media and production company on a mission to reach 100 million women and change how they think about themselves, their health, and what's possible.

Her story begins in Cleveland: overweight, deeply insecure, and surrounded by a family environment marked by addiction and loss. Determined to create a different future, she lost more than 75 pounds, earned a Division I Track & Field scholarship to Michigan State University, and graduated with a double major in Accounting and Marketing.

After college, she joined EA Sports, where she created and led Field the Future, a brand marketing program that impacted more than 1,000 students annually and provided over $100,000 in scholarships for students pursuing STEM degrees. Alaias successfully pitched and secured support from organizations including Nike, Microsoft, and the NFL to help bring the vision to life.

Today, her work has generated more than 27 million YouTube views, supports a growing team of six, serves executive consulting clients, and continues to expand through her platform as Miss Lake Nona USA, competing at Miss Florida USA 2026.

She isn't just a content creator. She's proof that the story you tell yourself determines the life you build.

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